When should I post on my small business Facebook page? Show people more about your personality by sharing things you and your team get involved with like community events, office parties or celebrationsħ.Share interesting photos or videos that your audience would benefit from.Create a survey or ask a question to get a conversation going.Blog posts from other relevant websites.Vinci recommends diversifying your strategy by sharing both written and visual content, including: ![]() “Regardless of the industry you are in, or the audience you are trying to reach, nothing bores people more than the same old content shared time and time again,” said Gerald Vinci, owner of Vinci Digital Marketing. Before you start posting, it’s worth thinking about the most common questions and issue you hear about from customers, and use that as a guide for posting content that’s relevant to them.īut no matter what, try to keep things fresh. What you post depends on your business and your customers. What should I post on my small business Facebook page? (Some may not show up, however, depending on the individual user’s privacy settings.) 6. You should be able to see a list of everyone who has liked your page. To see how many followers your business page has, simply click “Settings” at the top of your page, and then click “People and Other Pages” in the left column. After you publish your page, you’ll have access to Facebook’s business features, including messaging and analytics. Once you’re happy with everything, be sure to hit “publish” to make it public. ![]() You’ll then be prompted to fill out your business name, a business description, a cover and profile photo, and a call to action. Start by selecting the type of business you own. It’s free to create a Facebook page for your business. How to create a Facebook account for small business Only with a Facebook page can you boost content, get analytics to see how it’s working, collect email addresses, drive people into a call, and so forth.” 4. If you want to grow your business, then you need a Facebook page for it. A lot of people talk about their pages, when they are talking about their user profiles. “If you can log in and be friends, then it’s a user profile. “If you can click ‘like’ on it, then it’s a page,” said Dennis Yu, chief technology officer for BlitzMetrics. Business profiles are called “pages.” How can you tell the difference? The profile you create to represent your business on Facebook is different from your own personal profile. What’s the difference between my Facebook Business page vs. Your goal as a small business owner is to figure out what your customers respond to, and deliver that value through your Facebook posts. “Usually this centers on friends and family, but many people are also passionate about brands that offer goods and services they like or identify with, or that they in some way find value from following or seeing content from.” Thalmann, digital marketer and writer for Kellogg Community College in Battle Creek, Michigan. “Generally, users on Facebook want to see content they care about from sources they care about,” said Simon A. The goal is to post valuable information and built relationships with your followers. However, your social media marketing strategy matters, since your business has to compete with lots of other friends and businesses for your customers’ attention. ![]() ![]() On the surface, Facebook marketing is relatively simple: Start a business page and start posting updates and photos about your company. How do I use Facebook for small business marketing? It’s an ideal platform for engaging with customers where they already spend time online. Simply put, small businesses can’t afford not to be on Facebook. For many, logging onto the social media platform is a daily habit-used for entertainment, news and connecting with friends and family. The statistics speak for themselves: Facebook has an estimated 1.8 billion monthly users worldwide, and according to the Pew Research Center, 68% of all U.S. Why is Facebook important for small business? We asked social media experts and business owners to share their insight in this comprehensive guide to Facebook marketing for small business. The social network has come to dominate the online space with more than a billion users worldwide.įinding success with Facebook marketing isn’t hard, but it does take a little time and know-how to truly engage your customers and drive more leads and sales. If there’s one social media platform that all small business owners should be on, it’s Facebook.
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